FLOWCUTTER is designed to make collaboration with reseller partners a cornerstone of our go-to-market strategy. We recognize that resellers have unique relationships with regional Internet Service Providers (ISPs) and the trust of their customers. Our goal is to strengthen these relationships, not compete with them. Our strategy is structured to support our partners in growing their businesses while delivering added value to their customers.
Together with our partners, we are building an ecosystem where:
- Resellers hold an exclusive role in the sales process: FLOWCUTTER does not aim to compete with direct sales but instead relies on a network of partners who understand their local markets and customers best.
- We provide exceptional support: We offer training, technical assistance, marketing materials, and other tools to help resellers effectively present FLOWCUTTER as a top-tier solution to their customers.
- We drive demand together: We invest in joint marketing campaigns, co-branded materials, and regional promotions to boost awareness of FLOWCUTTER and generate greater interest from ISPs.
- We establish clear boundaries: We avoid conflicts between our partners and any direct sales activities by adhering to well-defined rules and territorial rights.
Our priority is to build long-term, mutually beneficial relationships with reseller partners. Together, we can ensure that ISPs receive the best solutions for network visibility, security monitoring, and regulatory compliance, while our partners benefit from the growth and profitability of their businesses.
